V&A Hoarding

copy right Victoria Cassanell 2014

copy right Victoria Cassanell 2014

copy right Victoria Cassanell 2014

copy right Victoria Cassanell 2014

This is my response to the D&AD competition brief to design a hoarding of the V&A’s Exhibition Road Redevelopment. The hoarding needed to reflect the ‘Albertopolis’ and the local area. I chose to illustrate the V&A and the surrounding architecture, and I included elements that reflect the V&A such as the statue of David’s head, ceramics, and Albert himself.  I designed it so that it would reflect the winning architectural design that was being built, I used a pattern in the background that reflects the floor of the winning design.

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